Why Go Mobile?

Why Go Mobile?

Watch this short video - 1 min + 26 seconds 
 5 ways how mobile marketing has changed since 2015:

  • 71% of all internet usage now happens on a mobile device

  • As a result of the shift from desktop computers to mobile use, Google has made 2 significant mobile-friendly updates on how your website will show up in a search on Google. One in May 2015 and the latest a couple months ago in March 2016. Google gives preference to Mobile Websites. WHICH MEANS, IF YOU DON'T HAVE A MOBILE WEBSITE, YOUR SITE WILL BE HARD TO FIND.

  • Responsive websites have become essential so that information is formatted to the screen size of phones and tablets too.

  • Social Media is accessed mainly by users on a mobile phone.

  • Display advertising (banner advertising) including Facebook advertising is now catering to ad space on mobile devices (targeting your ideal customer and retargeting resulting in traffic to your website for lead generation).
12 Reasons Why Your Business Needs A Mobile Website:
12 reasons why your business needs a mobile website
1. The number of searches from smart phones is exploding!
2. Customers today expect a good mobile experience.
3. 80% of searches on the web are done on smart phones. 
4. Mobile Websites drive growth for businesses - they take action
5. Google gives precedence to mobile websites - more visibility.
6. It's Your Reputation - Mobilization makes a positive, professional impression.
7. Build your brand and get connected with more customers
8. Mobile Coupons attract customers!
9. High-results Mobile Advertising raises your SEO even higher
10. Take advantage - over 90% of all websites are not mobile-friendly...yet.
11. Same URL- Both your desktop and mobile have the same website address.
12. Keep track and keep customers coming back with Mobile Stats.



customers today do most searches from their smart phones
Smartphones have become the most important tool in people's lives. Don't underestimate the power of it's influence. Customers today do most of their searches from their smartphones, so it’s critical for businesses to have a mobile website. If you don’t, you are losing quite a lot of business.
"mobile searches now exceed desktop searches" -Google Dec. 2013
“87% of smartphone consumers use smartphones on-the-go” –Google
“93% use their smartphones at home”The Mobile Movement Study

2. Customers today demand a great mobile-friendly experience
customers demand a mobile-friendly experience
Desktop websites are frustrating to view on a smart phone or mobile device. Formatted to fit a phone screen, simple navigation, large text and thumb-friendly buttons make it easy for users to take action. Just because a website can be viewed on a smartphone, doesn’t mean it’s mobile-friendly. Pinching, zooming and scrolling pages and fat finger mishaps is frustrating for consumers. You will lose them!
“61% don’t come back, 40% will go to your competitor”–Google

3. 80% of the searches on the web are done from smart phones

80% of the searches on the web are done from smart phones

Wise business owners who understand this trend and quickly move into the mobile market will advance 

their business way ahead of their their competition. L

ocal businesses now have a direct outlet to 

their customers, with the ability to reach them in real-time because of mobile 

technology.

Mobile marketing is the fastest growing industry in history, 

and is expected to skyrocket to over $50 billion by 2015.” 

Source: IDC Forecast, 2012

Global Internet usage will more than double by 2015, and most of these users 

will be mobile.” -

 

study by Boston Consulting Group, Morgan Stanley Research and Berg 

Insight,

4. Mobile Websites drive growth for small businesses.
Mobile Websites drive growth for small businesses.
Most local searches start from a smart phone - for fast action. A mobile-friendly website produces and average of 75% higher rate of action. Click-to-call, maps and directions drive immediate in-store sales from customers ready to purchase. Users take action on a mobile-friendly site - driving more traffic to your door.

“1 in 5 website visits lead to an immediate call to the business” -Google

According to a study done by Google, nearly 2 in 3 users are unlikely to return to a 

 

mobile site where they had trouble"

5. Google gives precedence to mobile optimized websites!
Google gives precedence to mobile optimized websites!
When someone does a search from their smart phone, Google gives them different results than if they did the same search from their desktop computer. Mobile sites get more visibility! This is because Google has different search algorithms for mobile devices than for PC devices, and now prefers the faster and more useful mobile sites.The bottom line is if you don’t have a mobile website, customers won’t find your desktop website easily. And if they do, they will leave your site quickly, frustrated from trying to navigate a desktop website from their smart phone.

1 in 3 searches are done locally. Google sees this and if you don’t have an optimized mobile presence, you won’t get a high local SEO ranking.

6. It's Your Reputation. Mobilization makes a positive, professional impression
It's Your Reputation. Mobilization makes a positive, professional impression
Every time someone visits your site it reflects your company’s image. Mobile customers use their devices often and purposefully. They have high expectations of the mobile sites they visit. A positive, up-to-date, professional first impression could make all the difference - in gaining new customers vs. losing business.
“51% of consumers are more likely to purchase from retailers that have a mobile-friendly website” –Brand Anywhere and Luth Research
“Nearly 2 in 3 users are unlikely to return to a mobile site with which they had trouble and 40% said they’d visit a competitor’s mobile site instead”
– Compuware Inc.

7. Strengthen and build your brand and get connected with more customers

Strengthen and build your brand and get connected with more customers
A great Mobile website isn't only about making more sales, it's become the way to strengthen and build your brand, to get connected and create lasting customer relationships and to move your business into the future - which is all about making things happen... with a thought and a click.
8. Mobile Coupons attract customers!

Mobile Coupons attract customers!
Customers want coupons and coupons offered on your mobile website get exposure. Over half of consumers get mobile coupons from retailers’ websites. It's important to understand that customers want savings not brands.
9. High-results Mobile Advertising raises your SEO even higher
High-results Mobile Advertising raises your SEO even higher

Your individualized Advertising Campaign and/or Remarketing program can exponentially increase your visibility and target your mobile and local (and/or national) customers..
“89% of all smartphone users notice Mobile ads” -Google
52% of Mobile ads result in a phone call”  -xAd
“Mobile coupons get 10 times the redemption rate of traditional coupons”  -MobileMarketer

side note: 
In a study conducted by Adobe & eMarketer they found that 81% of mobile users prefer mobile sites over apps for price research, 79% for product reviews and 63% for purchasing. (2011)
Now in 2014 preference to mobile exceeds apps - greater margins.

10. Take advantage -  over 90% of all websites are not mobile-friendly...yet.

Take advantage -  over 90% of all websites are not mobile-friendly...yet.
 At this point in time, over 90% of all websites are not mobile-friendly. So if you own a mobile website, you have a great advantage over your competitors. Be that 10% that stands at the top – if you don’t do it now, your competitors will take that lead. 
“By 2015 more Americans will access the web via mobile than desktop”
-Nielsen

11. Keep your desktop website URL Address –
both your desktop and mobile have the same website address
Keep your desktop website URL Address – both your desktop and mobile have the same website address
The key in what we do - you have two websites: a desktop and a mobile. Your mobile website is coded and synchronized so updates you make on your desktop website automatically syncs to your mobile site, so you don’t need to keep updating both sites. Customers automatically see the mobile-friendly version when visiting your site from their smartphone - and they see the desktop version from their desktop computer
12. Keep customers coming back with Mobile Stats - track activity
Keep customers coming back with Mobile Stats - track activity
 We give you continuous stats on your site with Analytics Integration. Stay informed by easily tracking customer activity, measuring sales and converstions – see how visitors arrived and how they use your site. Understand and know how to keep them coming back.
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